Use Science to Choose a Site
Knowing where to open your next retail outlet or which store to close with the least impact to your operations is the key to operational success. In an increasingly competitive retail environment, using Predictive Analytics to understanding your customers and markets and implement informed Site Selection has reduced the risks of failure. Today, finding prospects most likely to buy is a huge challenge. Knowing who your best customers and where you find them, what their address reveals about their buying patterns, and how far are they from their nearest outlet has become essential.