EASY TO USE WEB-BASED GIS

EasyMaps is an easy to use and extremely affordable cloud-based location intelligence system. The solution is a self-service web portal where end-users can login and get the answers that they need in real-time, using interactive maps, at the click of a button. Easymaps is used in a variety of applications such as marketing objectives, site location, target marketing, forecasting market potential, customer profiling and segmentation. Find the correct marketing and advertising channel, select the correct medium of communication and then share a message that resonates with your target market!

Click below to download the EasyMaps brochure

EasyMaps Brochure

EasyMaps Online (Web GIS)

This platform gives you information and functionality you need, whenever and wherever you need it.
• Web based (no installation)
• Online (accessible 24/7)
• Centralized
• Easy data integration
• Ease of sharing results/findings
• Teams’ collaboration
• Full redundancy.

Graduated symbols/density maps

Graduated symbols/density maps are used during the process of analyzing where your customers are coming from and who they are. It involves identifying the trade area of your business and digging into demographics, mobility, and other data to understand your customers and their behavior. This includes identifying competitor locations.
• Where is it located?
• Where is it biggest?
• Where is it smallest?
• Easily distinguish between low and high values
• Easily show differences
• Easily make comparisons on a map.

Thematic maps

Thematic maps are maps where geographic regions are colored, shaded, or patterned in relation to a value.
This type of map is particularly useful when visualizing a variable and how it changes across defined regions or areas.
• Better data visualization
• Helps us with a clear picture
• Gives a holistic understanding
• Reveal important insights
• Brings trends to life
• Makes insights much easier to spot.

Heat maps / hot-spots

Heat maps are areas that allow you to quickly identify high and low concentrations of something, for example, advertising or selling opportunities.
These are usually at points with the best exposure e.g., to your audience. This is why they are referred to as hot spots.
• Provide better advertising
• Provide better selling opportunities than others
• Best exposure to your audience
• Get the heaviest traffic
• High or low income.

Catchment area analysis / buffering

Catchment area analysis is the process of analyzing where your customers are coming from and who they are. It involves identifying the trade area of your business and digging into demographics, mobility, and other data to understand your customers and their behavior. This includes identifying competitor locations.
• Customer behavior and mobility patterns
• Market potential and penetration
• Location of interest coverage
• New sites & competitor locations
• Identify best performing locations
• Customers’ travel network
• Improve marketing.

Graphs & charts / aggregates and summaries

Data exploration involves working with interactive maps and related tables, charts and graphs.
This integrates the geographic perspective with statistical information in the attributes.
•Summarize the data in different ways
•Extract knowledge and insights from the data
•Maps and related tables, charts, graphs
•Integrates the geographic perspective with statistical information
•View and interact with your information
•Extend the exploration of your data
•Interpret analysis results and communicate findings

EasyMaps Online (Web GIS)

This platform gives you information and functionality you need, whenever and wherever you need it.
• Web based (no installation)
• Online (accessible 24/7)
• Centralized
• Easy data integration
• Ease of sharing results/findings
• Teams’ collaboration
• Full redundancy.

Lets Chat

Graduated symbols/density maps

Graduated symbols/density maps are used during the process of analyzing where your customers are coming from and who they are. It involves identifying the trade area of your business and digging into demographics, mobility, and other data to understand your customers and their behavior. This includes identifying competitor locations.
• Where is it located?
• Where is it biggest?
• Where is it smallest?
• Easily distinguish between low and high values
• Easily show differences
• Easily make comparisons on a map.

Lets Chat

Thematic maps

Thematic maps are maps where geographic regions are colored, shaded, or patterned in relation to a value.
This type of map is particularly useful when visualizing a variable and how it changes across defined regions or areas.
• Better data visualization
• Helps us with a clear picture
• Gives a holistic understanding
• Reveal important insights
• Brings trends to life
• Makes insights much easier to spot.

Lets Chat

Heat maps / hot-spots

Heat maps are areas that allow you to quickly identify high and low concentrations of something, for example, advertising or selling opportunities.
These are usually at points with the best exposure e.g., to your audience. This is why they are referred to as hot spots.
• Provide better advertising
• Provide better selling opportunities than others
• Best exposure to your audience
• Get the heaviest traffic
• High or low income.

Lets Chat

Catchment area analysis / buffering

Catchment area analysis is the process of analyzing where your customers are coming from and who they are. It involves identifying the trade area of your business and digging into demographics, mobility, and other data to understand your customers and their behavior. This includes identifying competitor locations.
• Customer behavior and mobility patterns
• Market potential and penetration
• Location of interest coverage
• New sites & competitor locations
• Identify best performing locations
• Customers’ travel network
• Improve marketing.

Lets Chat

Graphs & charts / aggregates and summaries

Data exploration involves working with interactive maps and related tables, charts and graphs.
This integrates the geographic perspective with statistical information in the attributes.
•Summarize the data in different ways
•Extract knowledge and insights from the data
•Maps and related tables, charts, graphs
•Integrates the geographic perspective with statistical information
•View and interact with your information
•Extend the exploration of your data
•Interpret analysis results and communicate findings

Lets Chat

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