Real-time Location-based Customer Engagement – An ST Group Retail Series

Retailers are investing more and more in customer engagement and this gives rise to the need to build customer profiles for more focussed marketing. One of the ubiquitous recent introductions is sending messages to customers with offers based on proximity to the store (Digital Out Of Home (DOOH) advertising). The technique relies on the customer having accepted the practice, the GPS in their phone (and/or a RFID in a loyalty card) and the geographic boundary having been established using Location Intelligence (geo-fencing). This technique is even effective in diverting customers to from competitors.

Hear how ST Group can help you to assemble the software and external data products that help to create appropriate geo-fencing boundaries.