Matching the Price to the Demographic – An ST Group Retail Series

It has long been a retail practice to match pricing to the demographic. In certain stores this will be a no-brainer.

However, with constantly changing demographics, it is quite possible to become out of date with this practice. Location Intelligence keeps a track of the trend by constantly monitoring the demographics in each store to ensure appropriate pricing for that market. Pricing will have a profound impact on store performance.

Hear how ST Group can help you to assemble the software and external data products that help to match product pricing to the demographics.