Marketing Campaigns and Their Audience – An ST Group Retail Series

A single marketing campaign across the whole store network might not be the most effective spend. Because of the different market characteristics in each store, a campaign matched to that demographic will often be more effective. Marketing to a young family-orientated market is very different to one targeting mature citizens or a business environment. Which advertising medium is used will also be relevant to the clients of each store. Many media footprints are store-related and so also location dependent. Location Intelligence will impact store performance when both the demographic and the media footprints are incorporated into marketing campaign planning.

Hear how ST Group can help you to assemble the software and external data products that help to optimise your campaign spend.