How Location Intelligence Contributes to Retail Banking Performance
Are Bankers using all the Location Intelligence tools at their disposal? – An ST Group Banking Series.
With the rapid development of online banking there is a need to synchronise the service offerings in both physical and digital touchpoints. When banks are engaging with clients digitally, they improve their visibility and this can lead to increased footfall at their branch network, enhance user experience for clients, and maximise sales by enhancing the online customer experience. Location Intelligence empowers bankers when directing their resources to lower-value and lower-cost digital and mobile channels. They can reach their target market through campaigns ahead of the competitors and can improve their market insight to deliver the right services at the right time and place for their clients. This increases client loyalty, attracts new clients, and minimises competitive pressure.
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