Understand the Nature of Your Customer

Demography helps with such marketing objectives as site location, target marketing, forecasting market potential, customer profiling, and segmentation. To ensure that the approach is targeted, accurate and successful marketeers need to pinpoint specific population groups’ needs in detail. Using statistical treatment of the various census data to correct the established under-count in some areas of parameters such as age, race and language, the demographic data can be adjusted to be more representative of the truth.

Census²

This dataset has detailed information such as population totals, race, age group profiles, gender, language, education, dwellings, income profiles, market segmentation, access to amenities, and profession. The data is available at sub-place level for South Africa.

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LSM

The Living Standards Measure is still seen as the most recognized form of market segmentation used by advertising agencies, media owners, service providers and marketers. The LSM dataset is made up of the following indicators per EA: total population, total number of households, LSM percentage per category, number of households per category, dominant LSM category.

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Demographics for Africa

This dataset is available for most nations across Africa using the latest satellite imagery and statistical techniques in order to measure population figures at the smallest possible area boundary. The demographic estimates data is made up of the following indicators at the most detailed administrative level possible (commonly EA or ward level): total population, household sizes, total number of households, male and female gender figures, racial segmentation, age group segmentation.

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Income

The income dataset for South Africa contains the following indicators per enumeration area: total population, number of people within 14 individual monthly income segments, a percentage value of each income segment, temporal views of increasing and decreasing income figures when overlayed with older editions of the data.

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Township Atlas

The township opportunity atlas includes 318 townships with more than 74 000 mapped outlets including: hawkers, spaza shops, cafes, take-aways, bottle stores, taverns, shebeens and pubs. Even government services such as clinics schools post offices and police stations are included.

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Census²

This dataset has detailed information such as population totals, race, age group profiles, gender, language, education, dwellings, income profiles, market segmentation, access to amenities, and profession. The data is available at sub-place level for South Africa.

Lets Chat

LSM

The Living Standards Measure is still seen as the most recognized form of market segmentation used by advertising agencies, media owners, service providers and marketers. The LSM dataset is made up of the following indicators per EA: total population, total number of households, LSM percentage per category, number of households per category, dominant LSM category.

Lets Chat

Demographics for Africa

This dataset is available for most nations across Africa using the latest satellite imagery and statistical techniques in order to measure population figures at the smallest possible area boundary. The demographic estimates data is made up of the following indicators at the most detailed administrative level possible (commonly EA or ward level): total population, household sizes, total number of households, male and female gender figures, racial segmentation, age group segmentation.

Lets Chat

Income

The income dataset for South Africa contains the following indicators per enumeration area: total population, number of people within 14 individual monthly income segments, a percentage value of each income segment, temporal views of increasing and decreasing income figures when overlayed with older editions of the data.

Lets Chat

Township Atlas

The township opportunity atlas includes 318 townships with more than 74 000 mapped outlets including: hawkers, spaza shops, cafes, take-aways, bottle stores, taverns, shebeens and pubs. Even government services such as clinics schools post offices and police stations are included.

Lets Chat

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