Issues surrounding the collection of data on South Africa’s townships have long ranged over time. From the inability of a single source to provide it, the approach to view it in an analytical manner or actually see the data within a clear township boundary. As a result, South Africa has produced a range of initiatives that always risked the potential of falling short in adequate delivery due to a lack of understanding accurate township characteristics by planners and marketers.
Large amounts of the data have always existed and yet these missed opportunities were only ever affecting one group, those living in the townships. By accurately mapping South Africa’s township and local economies, we can finally provide accurate and meaningful opportunity to those living within an area that is in such dire need of just that, opportunity.
AfricaScope has gone about collecting the township data through the implementation of door-to-door surveys as well as small area estimation techniques. The data is then updated on an annual basis, ensuring the most relevant and accurate responses can be calculated with surety. As a business within South Africa, it is of paramount importance to show adequate levels of awareness to the possible positive and negative effects that your business processes might have on the local informal community.
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