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Total: 36 results found.

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1. The Business Value of “May We Use Your Location?”
(PBBI Software Blogs/Location Intelligence)
... in near real-time and by specific location, are a gold mine. One-to-one marketing is a reality as retailers employ in-store beacon technology to “sense” when a loyal customer enters through their door. ...
2. The “Where” Factor is Now the “Wow” Factor
(PBBI Software Blogs/Location Intelligence)
... early for this technology, but it adds to the data mix of real-time information. However, capturing the customer demands immediate interaction. Gone are the days of mass marketing. Today, it’s personal. ...
3. SpectrumSpatialPlatform
(What we offer/LI Products)
... marketing, sales, service, logistics and network optimization – across the enterprise. KEY FEATURES : Spatial Analyst is an efficient way to publish information-rich spatial analysis for internal or ...
4. 3 Reasons Every Business Should Think About Location Intelligence
(PBBI Software Blogs/Location Intelligence)
... are strongest, which region may be most receptive to particular marketing offers and where customer service needs to be improved. Location can super-charge BI, creating a new way to visualize, analyze ...
You’d have trouble finding a business that doesn’t use data every day to make decisions. The range of activities businesses use data for is seemingly endless, from marketing and customer ...
6. financial_services
(What we offer/Industries)
... institutions can easily visual and display branches to clients using online mapping and a "find my branch" locator.     Analysing local markets for targeted marketing:A solid understanding ...
7. bizindicator
(What we offer/Spatial Data Products)
... growing businesses with the essential products, services and expertise needed to make successful, marketing, merchandising and operational decisions. The combination of MapInfo software products and locally ...
8. ST News 0514 - user profiles
(Press Room/Press Room)
... of these markets it is imperative that Eduloan is targeted in its marketing and sales approach. We need to ensure that our activities are effective, ensuring that our sales people are as productive as ...
9. Location Analytics vs. Geofencing
(PBBI Software Blogs/Location Intelligence)
... For example, send a purchase offer to a subscribed customer when they walk by a nominated retail outlet. Marketing prompts like these are more common uses of Geofencing now. However, actions can also ...
... not receive any true value.  In fact, they are likely to do more harm to their brand in the process as they look clueless and out of touch. The advances in technology hasn’t made marketing’s job any easier ...
11. Accelerating Innovation at the IBM Impact Global Conference
(PBBI Software Blogs/Location Intelligence)
... provided secure, physical equipment solutions that help our clients power their commerce – by helping them deliver transactional and marketing messages to their customers. To extend the reach and ease ...
12. First East African MapInfo GIS Seminar
(Press Room/Conference)
... between geography and data, thanks to its detailed maps and graphics allowing you to perform detailed demographic analysis, understand customer behaviour, target marketing, store or outlet location, risk ...
13. 6 Ways Telcos Can Use Mobile Geofencing
(PBBI Software Blogs/Location Intelligence)
According to Quirk’s Marketing Research Review, over 92 percent of American consumers carry a mobile device. Of that 92 percent, 52 percent are carrying smartphones equipped with geolocation ...
... way to identify location-based sales and product trends across the country.  The company also needed a way to maximize competitive advantage when devising sales and marketing campaigns. After evaluating ...
15. Embracing Digital Technology for Increased Customer Engagement
(PBBI Software Blogs/Location Intelligence)
... analytics can now be cost and time efficiently deployed in real-time to help retailers determine whether current strategies are working and make sure future strategies are effective. Setting marketing ...
16. Telco Tips: Managing Customer and Location Based Data
(PBBI Software Blogs/Location Intelligence)
As telecommunication organizations face increased competition and slowed growth, differentiating from competitors comes down to delighting customers and efficient operations. Marketing ...
17. Retail Best Practices: The Science of Site Selection
(PBBI Software Blogs/Location Intelligence)
... a company leverages predictive analytics, such as building a site selection and sales forecasting model, extends to multiple business operations, including network optimization, merchandising and marketing.  ...
18. Using Location Intelligence for Successful Mobile Marketing
(PBBI Software Blogs/Location Intelligence)
... bridging the gap between consumers’ smartphones and mobile marketing. In its simplest form, geocoding is a process that assigns a latitude and longitude to an address or named location. Conversely, reverse ...
19. Quality In, Quality Out: Recipe for Campaign Success
(PBBI Software Blogs/Location Intelligence)
... Pareja of Cox Communications and Liz Miller, Vice President of Marketing Programs and Operations for the CMO Council, to learn more about data preparation for campaign success.  ...
20. sitemarker
(What we offer/LI Products)
... landscape. Highlight information with thematic mapping and layer control. Maximize marketing ROI with SiteMarker:- Execute successful target marketing initiatives using a rifle ...
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