For many organisations, Location Intelligence has become an indispensable component of Business
Intelligence and the overall decision-making process. At the forefront of this business component
is Pitney Bowes’ Spectrum Spatial Analyst. A web-based GIS application that combines the power
and versatility of an enterprise LI platform, with unmatched accessibility, scalability, reliability,
performance and cost savings enabling you to view your business maps to enable key decision making
in real-time on both the desktop and mobile. 

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Pitney Bowes Software Location Intelligence platform (Spectrum™) allows Telecommunications employees from
different departments access to a self-serve portal for spatial and business data. Broadly speaking this
allows employees from Sales, Marketing, Estates Management, Strategy and Network to improve collaboration
by providing timely access to beneficial decision making data that resides in different teams and data silo’s
- there by creating a “Single Network View”, accessible via the desktop and mobile. The aim of the is to
provide Telecommunication clients with a geospatial self-service reporting system. The system delivers business
users the required access to up-to-date information on network performance, customer quality of experience,
store performance and other relevant information such as marketing and strategy that relates to the network.

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Whether it’s the mapping of service centers, ATM’s or branch locations, the analysis of competitor locations,
branch footprints and gap analysis within the market – or a simple case of sharing the profile of transactions
at branch level, Spectrum Spatial Analyst can do it all … across the web and mobile. With a large number of
South Africa’s leading financial institutions already implementing the Spectrum Spatial Analyst system across
the enterprise, why aren’t you?

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We've all heard the old legend about Bill Gates and whether he'd have time to stop and pick up a $100 bill
(which he's answered in an AMA  ). Well, it's remarkable how often we seem to pass such simple
opportunities by, because we're either not close enough to see the value of the coin or note on the ground,
or because we "can't afford to take the time to stop". Well, today I'd like to raise this issue when it comes to
business. See, often we think we're on a long travelator, the business heading straight forward and us adding
as much momentum as possible. Well, that's the idea anyway. But all too often we're not aware of the
parallel travelators which are running faster. What we need is to look up and change lanes. Or to change the
metaphor, perhaps we're actually on a merry-go-round, so big it feels straight...

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ST Group’s African development strategy has shown some success as Kenyan telecommunications companies Airtel
and Safaricom have recently made significant investments in Location Intelligence. ST Group is also expanding their
penetration of the telecommunications market with their asset management software, ConnectMaster through
growth in the Mauritius-based Liquid Telecom Group and an initial sale to the government telecommunications
organisation Zamtel in Zambia. 

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SiteMarker is the premiere solution for predictive analytics and site location analysis in the retail space.

SiteMarker hits the international stage! Pitney Bowes Software, owners of the MapInfo brand, commissioned
ST Group to enhance the product for international release. After producing significant additional functionality,
the product addresses a more general retail audience throughout the world and ST Group are in an
international distribution agreement with Pitney Bowes Software for the sale of the SiteMarker product on a global 
basis through their branch and partner network. 

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Imagine that today one of your executives comes to you and says that she or he wants a view of all customers
by geography. What will you provide - an extract of your CRM system in the form of spreadsheet? How helpful is that?
How does that help them answer the questions that they don’t yet know need answering? 

For about 30 years GIS technology has aided countless organizations visualize spatial data. And while this is
routinely used within organizations that need to...

Predictive analytics is the process of selecting, exploring, analysing and modelling data to create better business outcomes. We offer services and solutions in areas such as Store Feasibility Analysis, Competitor Analysis, Customer Insight and Demographic Profiling, Site Location, Risk Analysis and Strategic Planning.

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The BizIndicator is a joint initiative compiled by TomTom Africa,AC Braby and Spatial Technologies, and provides counts of businesses by suburb or
place-name.The BizIndicator,which is geo-coded to street address,comprises over 190 000 companies that are grouped into more than 400 service classifications.

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"The ST Group strives to be the group of choice for providing Location Intelligence and Mobility solutions across the enterprise".

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